How do you visually express the essence of a legendary performer and cultural icon like Cher in four simple letters? That was the question that faced House Industries when tasked with creating the logo for The Cher Show, the much-anticipated musical from acclaimed producers Flody Suarez, and Jeffrey Seller—mastermind behind the blockbusters, Hamilton and Rent.
Drew Hodges, the veritable “art director of Broadway,” trusted House to deliver on the “emotional promise” that a production’s branding makes to theater goers for an entertaining and engaging experience. The crisp lettering and vibrant color palette distills elements from the many periods of music, fashion, and design spanning the megastar’s extraordinary career into a chic and singular identity.
